Anniversary Party 2011

Come join us in our 6th Anniversary party where lots of games, competitions, special sale, appearance/performances of our Haru Stars, and many more in this fund raising party! Mark your calendar now~!

HAP Party (11am - 6pm) - Free Entry
*Anime Marathon Screening + Preview by Animax
*Karaoke Competition
*Haru Stars Performances
*Cosplay panel by Drefan, Jesuke, Clive, Eden, Xrystal, Reifes, Yuanie
*Special Features - Cosplayers of the world
*Cosplay Chess
*Game booths
*Haru Cafe (Butlers & Maids)
*Lucky Draw
*Doujin Artists

HAP Party (11am - 6pm) - Free Entry
1.00 - Karaoke contest
2.00 - Cosplay Chess
3.30 - Cosplay Panel by Pinky n Richfield
4.00 - Cosplay Panel by Xrystal, Eden, Reifes
4.30 - Haru Stars & Friends
5.00 - Cosplay Panel by Drefan, Yuanie, Clive, Jesuke
5.45 - Karaoke Prize Giving
6.00 - Clear Auditorium

Preview info Album - http://www.facebook.com/album.php?fbid=10150115973163091&id=171322688090&aid=285340

Welcome - (email haru.house@yahoo.com)
*Photographer
*Videographers
*Media
*Bloggers
*Volunteers

Important* Do not litter ANYWHERE, they should go into the trash bin only. Anyone caught littering will have to stay back to clean up!
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Registrations :

Booth - Open
$30 which includes the following -
2ft by 4ft table x 1 (without cover)
white chairs x 2
You can register and make payment for the booth at Haru.

Commercial Entities Booth - Open (email haru.house@yahoo.com)

Haru Cafe ticketing - Open

Karaoke Competition - Open

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Cosplay Ball - http://www.facebook.com/event.php?eid=208123869222567

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Haru Cafe - http://www.facebook.com/event.php?eid=234203759934192

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Haru Mini Concert - http://www.facebook.com/event.php?eid=184505041621037

HAP Mini Concert 27th Nov 2011

Thank you all the anticipation for this mini concert! Our new boyband,Star Princes (Support their page - https://www.facebook.com/HaruStarPrinces) will be having their debut for this! Songs to be covered will be as stated but not in order -
Brand New Melody
Dear...Burning my Lady!
Changing our song!
Knocking on the mind
Orion de SHOUT OUT
Nanairo No Compass
Maji 1000%




















Intro vid - http://www.youtube.com/watch?v=b6sB4--UUGU

Special Guests from Japan!
Secilia Luna
More details about the show will be announced soon, so stay tuned to updates on this event and our Facebook pages!




















Here is a vid for one of their songs - http://www.youtube.com/watch?v=cSOLoWlLkY0

Ticketing :
Normal tickets - SGD40
Little present for the first 50~
Pre order special - Buy in bulk of 5, $38 each

VIP tickets (inclusive of after concert party) - SGD55
Little present for the first 50~
Pre order special - Buy in bulk of 5, SGD53 each

Overseas guests, we accept Paypal for the pre-tickets and you may collect at the door upon arrival ~♥

Merchandises, autograph, polaroids, as well as meet and greet sessions will be coming up when details are locked in!

Haru Cafe operates from 1pm to 5.30pm
4:00 – 4:30 Photo-taking Session - Secilia Luna & Star Princes
4:30 – 5:00 Autograph Session - Secilia Luna & Star Princes

Company Profile

Haru House was established since 2005. This cozy little shop occupy a space of merely 100 squared feet located at an easily unnoticed corner of Far East Plaza in main shopping district of Singapore. Despite that, Haru had greeted many overseas tourists from various countries thanks to the duty free shop nearby, and enjoyed high awareness in both local and overseas subculture arena due to publicity on magazines, newspapers, big screens and TV programs. Haru have been approached by Scape since 2009 and in May 2010, Haru moved to *Scape and is now 3 times the previous size.

The name “Haru House” was given to the shop because “Haru” means the season spring in Japanese, which symbolizes a new beginning. As a Japanese subculture enthusiast, Elizabeth the owner of Haru, hopes to help her customers in finding their individual unique style and hence giving them the opportunity of discovering a fresh new person in them.

According to Elizabeth the value proposition of Haru house is “friendship and sincerity”. Staffs are equipped with the knowledge of Japanese subculture fashion and updated information on popular animes so that customers and staffs are able to establish friendship easily through many common topics and interests. Regular customers are being addressed by their names directly like close friends and this brings about the start of a new friendship. Besides that, staffs are also encouraged to serve with sincerity and to help customers to the best they can by sharing their knowledge on the various subculture categories or any other possible ways. Through these efforts she creates a friendly and sincere atmosphere, which distinguishes Haru from other Japanese subculture shops.

The “magical” shop

A cheerful and homely atmosphere is created to make customers feel welcome and comfortable. The shop is fully coated in pink and white strips, well-lilted with dozens of spotlights all over shining on an array full of cute accessories, Japanese goodies and fanciful costumes with happy and bubbly soundtracks playing non-stop throughout the operation hours. Haru is definitely one of a kind shop in Singapore which etched a deep impression in people minds. To many, Haru is just like a little child’s fantasies being brought to life and this had attracted and keeps customers from coming back again and again to this tiny “magical” shop which had fulfilled thousands of different dreams.

Having the best of both worlds: quality and cost

Being aware that most Cosplay lovers are students and teenagers, Haru serves to cater to the budget of this group by offering more affordable range of items. Items are priced relatively cheaper as compared to the competitors’ offerings. Therefore, it is important for her to minimize cost as much as possible to pass on the savings to her customers. However, the choices of product suppliers are painstaking chosen so to ensure that quality is not being compromised.

Haru in Media

Newspapers :

2006 - Lian He Zaobao – ZBW section, interview
2006 - The New Paper, interview
2008 - Aug The Straits Times – Urban
2008 - Nov 14 The Straits Times – Urban
2008 - Dec 29 My Paper
2009 - UOB Bank Ad for 'UOB JCB Platinum Card'
2010 - Featured in POSB ad for Multi-tude card

Movie :














2008 - 'Gone Shopping'

TV :




2005 - Channel 8 – Variety show (Hosted by Lee Teng and Berlinda Lee)
2006 - Channel 8 – Star Planners (Hosted by Terrance Cao and Wang Jian Fu)
2008 - Channel U - Money Week, interview
2008 - Channel U – Variety show
2010 - AXN Channel – Song Style Tv, for regional Asia
2010 - Channel 8 – Drama Series - Mrs PI
2011 – NHK Japan – Cosplay in Singapore, interview

Magazines :









2006 - June ‘TEENS’ – Shopping section ‘Stripes and Polka Dots’
2006 - July ‘Cleo’ – Plus section (3 pages on model)
2006 - Sep ‘OK!’ Celebrity News & Style Magazine
2006 - Sep ‘Harper’s Bazaar’ – Shopping section
2006 - Sep Cleo – Fashion Section
2006 - Oct Cleo – Catwalk to CLEO ‘Goth Barbie’
2006 - Oct Harper Bazaar– Fashion Section
2006 - Oct Seventeen – Fashion ‘Dark Arts’
2006 - Nov Issue Rogue – J fashion section (Half page)
2007 - Feb Lime – 'Your 16p must-have guide' section
2007 - Nov Cleo – Fashion Peek section
2007 - Dec Cleo – Fashion award
2008 - Nov Seventeen – Fashion Section
2008 - Dec Teens – Fashion Section
2008 - Dec Seventeen – Fashion Section
2008 - Dec Harper Bazaar – Fashion Stories
2008 - Jan Harper’s Bazaar – Shopping section
2008 - Jan Seventeen – Fashion Section
2008 - Apr Cleo – Fashion Peek section
2008 - Apr Teenage – Fashion Section
2008 - May Seventeen – Fashion section
2008 - Jun Smitten – Shopping Section
2008 - Jul Harper Bazaar – Fashion Stories
2008 - Aug Seventeen – Fashion section
2008 - Sep Teenage – Astroscoop section
2008 - Sep Seventeen – Fashion ‘Picks of the Month’, ‘Take a Bow’, ‘The Rock Chicks’
2008 - Oct Seventeen - Fashion 'Picks of the month'
2008 - Oct FHM – Fashion Section
2009 - Jan Seventeen – Fashion Section
2009 - Jan FHM – Fashion Section
2009 - Jan SHOW (Overseas Magazine)
2009 - Feb Seventeen – Fashion Section
2009 - Mar Seventeen – Fashion ‘Anchors away!’, ‘Over the Rainbow’, ‘Punk Funk’
2009 - Mar Teens – Fashion Section
2009 - Apr Teens – Fashion Section
2009 - May Seventeen – Fashion ‘Feeling Fruity’
2009 - May Woman's Weekly - Fashion buys
2009 - Jun Teenage – Fashion Section
2009 - Jul JUICE - Fashion section
2009 - Nov Seventeen – Fashion Section
2010 - I - weekly magazine
2010 - Featured in 8 Days Magazine
2011 – Teenage Magazine on pg 56,81,96

Internet :










2008 – Asiaone Digital - The Lolita Story
2010 – Sgcafe on HAP
2010 – Popculture online on Haru Stars at STGCC
2011 – Popculture online on Haru Bazaar
2011 – Japanese Pop Culture Portal Site

Books :



















2010 – Mcgraw Hills's Accounting Textbook for Regional Asia, featured story
2010 - Vita Edition MOE book

Fashion Shows :

2008 – EOY, 'Hello' by Haru
2008 – EOY, 'Fluer Du Mal' by Haru Goth

2009 – SOY’A, 'Sweet Lolita'

2010 – SOY’B, Vocaloid Dance
2010 – Streetfest, 'Be Myself' dance
2010 – Road Show for *SCAPE opening
2010 – Cosplay Fashion Show for *Scape opening
2010 – Subculture Fashion Show for *SCAPE opening
2011 – SOY’C, Haru Café debut

2011 – SOY’C, Haru Stars cosplay showcase

Mall newsletters :

2007 - May Far East Plaza Newsletter

2011 – Knight Frank Book

Workshops :

2008 - Held Elegant Gothic Lolita workshop over Hi Tea at Lawry's
2010 - Talk at Nanyang Technological University for Lolita & Cosplay

Judging for events :

2010 - Judge for Bunka's Kawaii Fashion Competition
2010 - Judge for HAP Cosplay competition
2010 - Judge for HAP Subculture Fashion Competition
2010 - Judge for Teenage Big Day Out Cosplay Competition
2010 - Judge for STGCC Cosplay Solo Competition
2010 - Judge for STGCC Cosplay Group Competition
2010 - Judge for STGCC Cosplay Mini Me Competition

2011 - Judge for Haru Bazaar Cosplay competition (Jan)

2011 - Judge for Haru Bazaar Cosplay competition (Mar)

2011 – Judge for Teenage Big Day Out Cosplay Competition

Contact Us

Booths/Media/Events : admin@haru-online.com

Others : enquiries@haru-online.com

Shop Tel : +65 6634 8958

Address : 2 Orchard Link *Scape #02-31 Singapore 237978

Cosplay Chess

Come see your favorite characters battle it on a giant chessboard stage! Cosplay Chess is an event where convention attendees in cosplay serve as the pieces, and at the direction of two chess masters, will move, fight and die live on stage.

No knowledge of how to play chess is required—the two chess masters will direct your movements. If you are interested in participating, you must submit an application, along with an image of your costume. Registration for Cosplay Chess is not first-come, first-serve; participants will be selected based on popularity of the characters, as well as the quality of the costumes. Be certain to read the Chess Rules before you submit your application.

The Battle

1. There shall be little or no physical contact between pieces not currently engaged in battle. During a battle, you may not touch the piece you are “fighting” unless you ask and they consent first. If you hurt, injure, or inflict any discomfort on another player in any way, shape or form you will be removed from the game immediately, no exceptions.
2. When a move is made by the chess masters that results in a piece being taken, a battle will take place.
3. All pieces, except the two involved, will remove themselves from the board and the two pieces will battle. The use of special attacks and moves is encouraged, and the back-up players, if called on, can join in the battle.
4. The attacker will always win.
5. The two pieces will battle and put on a show for the audience, and the loser will “die” in a dramatic way. Battles should last no longer than 3 minutes—if the battle exceeds the time limit, the attacker will be called on to “Finish Them”.
6. The loser will leave the board and observe the remainder of the match; they can get back into the game if a pawn makes it to the end.
7. After the losing piece leaves the board, all the remaining pieces will return to their previous positions. Positions will be marked, so you will have to remember the number of your space before the battle started.
8. Being in character is encouraged, as is play-acting. It would be impossible to provide microphones for all participants, so battle cries and the like should be loud. Other characters can also be used (i.e. for special attacks), except for those already on the board. However, do not get overly enthusiastic and harm someone (see #1).

The Rules

1. All entries must be easily recognizable characters from a manga, anime, or Eastern/Western video game.
2. All costumes must:
   1. Be PG-13—any entries that disregard this will rule will be discarded. All costumes must follow the convention policies.
   2. Be self-contained, with no electrical plugs or other outside support required. A costume should be something that the applicant can move in; chess is, after all, a fighting game, and movement will be necessary for the role-playing.
      
   3. All weapons must adhere to the convention’s weapon policy, and must be peace-bonded. If Staff believes the player is violating the rules of peace-bonding, that player will be removed from the board and replaced.
   4. No props or stage accessories will be allowed which scatter. This means no confetti, no fake blood, no rose petals, and nothing else that could disrupt everyone’s footing.
3. Images of your costume must be submitted with your application. You will not be considered without all the information on your entry, as well as images. Remember to include your name and contact info, and the name/series of the character you are playing. You may submit more than one costume for consideration.
4. Costumes will be selected on quality and construction, as well as popularity of the character and show. Costumes not completed at the time of the convention may not be allowed to participate.
5. Participants will be decided and notified of their position and will be required to attend a mandatory pre-game meeting and rehearsal. If you do not attend the meeting, you will forfeit your place and it will be given to someone else.
6. Any decisions of the Cosplay Chess Coordinator and Director of Programming are final.

Closing date : 30th Aug 2011
Email : haru.house@yahoo.com